DEXA Scan MarketingPromotional materials for body composition testing.
Case Study / 01
DEXAFIT Denver
Health • Fitness • Performance Testing
Turning Complex Health Data Into a Clear Digital Experience.
DEXAFIT Denver needed a clearer digital experience to help users understand its testing services, discover the right assessment, and move confidently from discovery to appointment booking.
- Industry
- HealthTech • Fitness
- Services
- UX/UI • Web • SEO • Marketing
- Project
- DEXAFIT Denver
01Project Overview
Making Data-Driven Health Testing Easier to Understand.
DEXAFIT Denver offers advanced testing around body composition, metabolism, cardiovascular fitness, and overall health performance.
The challenge was not simply to redesign a website. The experience needed to make complex testing services easier to understand while helping users find the right service and confidently complete the booking journey.
Website
Design + Development
Experience
UX/UI + Booking
Discovery
SEO + Local SEO
Growth
Social + Digital Marketing
02The Challenge
Too Much Information.
Not Enough Direction.
5 service areas5 user goals1 connected experience
- 01
Service Complexity
Different tests serve different health and performance goals.
- 02
Booking Friction
Users needed a clearer path from discovering a service to scheduling.
- 03
Content Hierarchy
Important information needed to become easier to scan and understand.
- 04
Multiple User Goals
Performance, longevity, metabolism, progress tracking, and gifting all required different journeys.
- 05
Digital + Physical Experience
The brand experience extended beyond the website into social media, offers, local search, gift cards, and physical marketing assets.
03Qualitative Research
Start With the Question,
Not the Test.
The experience was structured around what users want to understand about their body rather than forcing them to choose from a technical list of tests first.
The Question
What do you want to know about your body?
01
Performance
For athletes and training-focused users.
02
Longevity
For healthspan and aging-focused users.
03
Metabolism
For weight loss, energy, and metabolic understanding.
04
Packages
For customers tracking progress over time.
05
Gifting
For customers purchasing a service for someone else.
04Experience Architecture
From User Intent to the Right Assessment.
The information architecture transforms a complex service catalog into a guided decision-making experience.
- 01User Goal
- 02Experience
- 03Assessment
- 04Enhance
- 05Prep
- 06Info
- 07Schedule
- 08Payment
05Booking Experience
A Guided Path From Curiosity to Appointment.
The booking experience was designed as a progressive journey, helping users understand their options before asking them to commit to an appointment.
Scroll sideways to follow the flow
06Service Discovery
What Do You Want to Know About Your Body?
01 — Performance
Performance
Map muscle mass, regional strength, and body composition with clinical precision.
- DEXA Scan
- DEXA + RMR
- Regional Analysis
02 — Longevity
Longevity
Understand cardiovascular capacity and fitness age.
- VO₂ Max
- 3-Service Bundles
- Complete biomarker profile
03 — Metabolism
Metabolism
Understand how the body burns calories at rest and use that information to guide nutrition and weight goals.
- RMR Metabolism Testing
- DEXA + RMR
04 — Packages
Packages
Track changes over time instead of relying on a single snapshot.
- DEXA Scan
- 2X • 3X • 5X
Send a Gift Card
Give the Gift of Health Data
- 1-Service
- 2-service
- 3-service
07UI Design
Clean Interfaces for Complex Health Data.
www.denver.dexafit.com
www.denver.dexafit.com/services
Our Services
Choose what you want to understand about your body.
DEXA Scan
Learn more →
VO₂ Max
Learn more →
RMR Testing
Learn more →
Packages
Learn more →
www.denver.dexafit.com/dexa-scan
DEXA Scan
Body composition analysis with clinical precision.
DEXAFIT
Packages
Book Now
DEXAFIT
Gift Cards
Book Now
DEXAFIT
Contact
Book Now
DEXAFIT
Booking
Book Now
- Clearer Hierarchy
- Goal-Based Navigation
- Visible CTA
- Simplified Service Discovery
- Mobile-First Booking
08Typography
Clinical Precision Meets Modern Energy.
Montserrat provides a clean, modern foundation with strong geometric structure — equally at home in clinical data displays and energetic fitness messaging.
Primary Typeface
Montserrat
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
- AaExtraBoldMajor headlines800
- AaBoldSection headings700
- AaSemiBoldSubheadings600
- AaMediumBody emphasis500
- AaRegularBody text400
Display
Know Your Body
Heading
DEXA Scan
Subheading
Body Composition Analysis
Body
Map muscle mass, regional strength, and body composition with clinical precision.
Button
Book Your Appointment →
09Color
A Clean Palette Built Around Clarity.
White provides the clinical foundation. Black creates strong hierarchy. DEXAFIT Blue drives interaction and visual energy. Light blue supports secondary surfaces and information states.
- #FFFFFF
White
Clinical foundation
- #000000
Black
Strong hierarchy
- #45A5FC
DEXAFIT Blue
Interaction & energy
- #EAF6FF
Light Blue
Secondary surfaces
- #F7FBFF
Soft Background
Information states
10Responsive Design
Designed to Move With the User.
Every screen was designed mobile-first, ensuring the booking experience works seamlessly from discovery to appointment on any device.
DEXAFIT
Book Now
ContinueStep 07
Schedule
M10W11F12
- Responsive Layouts
- Touch-Friendly Navigation
- Clear CTAs
- Mobile Booking
- Service Discovery
- Readable Health Information
11Discoverability
From Search to Scheduled Appointment.
The project extended beyond UI design into search visibility — ensuring potential clients can discover DEXAFIT Denver when searching for health and performance testing services.
SEO
- On-page SEO
- Service page optimization
- Keyword-focused content
- Meta optimization
- Internal linking
- Content optimization
Local SEO
- Google Business Profile
- Location-focused content
- Local search visibility
- Service discovery
- Appointment pathways
Search Intent
- DEXA Scan Denver
- Metabolic Rate Testing Denver
- VO₂ Max Testing
- Body Composition Testing
- Health & Fitness Testing
- Google Search
- DEXAFIT Website
- Service
- Booking
- Appointment
14Local Presence
Connecting Local Discovery With Real-World Visits.
The digital experience was extended into local discovery, helping users move from search intent toward service discovery and appointment booking.
dexafit denver
D
DEXAFIT Denver
5.0 · Health Testing
Denver, COOpen Now
- DEXA Scan
- VO₂ Max
- RMR Testing
- Packages
Book AppointmentCall
- 01Search
- 02Discover
- 03Learn
- 04Book
15Physical Experience
The Brand Doesn't Stop at the Screen.
The DEXAFIT Denver experience extends beyond digital into physical touchpoints — gift cards, printed materials, in-clinic assets, and signage that maintain the same clean, clinical-meets-energetic visual language.
- DEXA Scan Marketing
- Gift Card Design
Digital and physical gift card assets.
- Printed Promotional Material
Brochures and flyers for in-clinic distribution.
- In-Clinic Materials
Signage and informational displays.
16The Ecosystem
One Brand. Multiple Touchpoints.
The DEXAFIT Denver digital ecosystem connects search, website, booking, in-clinic experience, social media, and offers into one continuous journey.
DEXAFIT
Denver
Google Search
Website
Service Discovery
Booking Navigator
Appointment
In-Clinic Experience
Social Media
Offers & Gift Cards
Return Visit
17Process
From Discovery to Digital Experience.
- 01
Discover
Understand business goals, services, users, and existing experience.
- 02
Define
Identify user goals and experience friction.
- 03
Structure
Build information architecture and booking flows.
- 04
Design
Create the visual system and responsive UI.
- 05
Develop
Build the digital experience.
- 06
Optimize
Improve discoverability, performance, and conversion pathways.
18Final Experience
A More Connected Digital Experience.
Service DiscoveryBooking
www.denver.dexafit.com
Booking
Step 03
DEXA ScanVO₂ MaxRMRVO₂ Max
52.4
ml/kg/min
19Outcome
From Complex Information to Clear Action.
01
Clearer Service Discovery
Users can explore testing based on their goals.
02
Guided Booking
An 8-step journey helps users move from discovery to appointment.
03
Connected Digital Presence
Website, SEO, social media, local search, and promotional content work together.
04
Consistent Experience
Digital and physical touchpoints communicate a unified DEXAFIT Denver experience.
Make Complex Experiences Feel Simple.
A digital experience designed to help people understand their health, discover the right service, and take the next step.
DEXAFIT Denver × Cracker Digital Media
HealthTech · UX/UI · Digital Experience
Extending the Experience Beyond the Website.
Social media content was designed to educate, inform, and convert — extending the DEXAFIT brand into Instagram and beyond while maintaining the same clinical-meets-energetic visual language.
Explaining testing concepts and health data.
Highlighting specific tests and their benefits.
Showcasing results and athletic insights.
Focusing on healthspan and aging well.
Content around metabolic health and energy.
Promotional posts for seasonal campaigns.